Zero to launch
Everything needed to get a first version in front of customers.
- Discovery and scope cutting
- Prototype and user validation
- Web and mobile MVP build
- Billing and onboarding
- Product analytics
- Launch and store submission
SaaS & Startups
Design, engineering and infrastructure for founders who need to ship, learn and raise, without hiring six people before they know what the product is.

Early-stage teams are pulled between two bad options: move fast with code that collapses at the first sign of traction, or build carefully and run out of money before launch.
We aim at the narrow path between them: a deliberately small feature set on foundations that will hold. When it works, you scale what you have rather than starting again with investors watching.
Product decisions being made without anyone who can weigh what they cost to build.
A first version sized to match established competitors instead of testing one idea.
A no-code build or quick proof of concept now carrying paying customers it was never meant to.
Senior engineers take months to find, and the launch date does not move.
Solutions
Everything needed to get a first version in front of customers.
For products with traction and the growing pains that come with it.
Senior capacity alongside the team you are building.
Built in, not bolted on
Enterprise customers and due-diligence teams ask the same things. It is easier to have answers than to retrofit them.
Repositories, cloud accounts and domains in your company's name from the first commit.
SSO, audit logs, encryption and access controls in place before a large customer asks.
Infrastructure, logging and change management set up so a later audit is a formality.
Architecture, setup and runbooks written down, so the product does not depend on any one person.
Services

From idea to a first version in front of paying users: scoped ruthlessly, built properly, ready to grow.
Next.js · React Native · TypeScript · PostgreSQL

Multi-tenant products with billing, roles and onboarding built in from the first sprint, not bolted on before launch.
Next.js · TypeScript · PostgreSQL · Stripe

LLM features and internal automation that solve a specific, measurable problem instead of demoing well and dying.
Claude · OpenAI · LangGraph · pgvector

Pipelines, infrastructure and monitoring that let a small team release daily without anyone holding their breath.
AWS · Terraform · Docker · Kubernetes
Case studies

Software
A two-person support team was spending most of its day categorising and routing tickets rather than answering the hard ones.
First-response time cut by more than half

Software
A product that began as a single-customer tool had a dozen paying organisations, all billed by hand, with their data separated only by convention.
Self-serve signup and billing replacing manual onboarding
FAQ
No. We charge fixed prices and keep the relationship simple. It also means our advice on scope is not coloured by a stake in the outcome.
We can prepare architecture documentation, join technical due-diligence calls and answer investor questions about what was built. We will not pose as employees or co-founders.
That is the plan working. We document as we go, onboard your hires and step back at whatever pace suits you, including helping interview them.
A discovery sprint starts at $2,500 and stands alone. If the right answer is that you should not build yet, that is a cheap and useful thing to learn.
Next step
Tell us the problem in a few sentences. We will reply within one business day with an honest read on scope, cost and whether we are the right team for it.